To date, Hard Rock International has raised more than $10 million since the inception of Pinktober 23 years ago including $1.2 million raised in 2022. Pinktober is a part of the Hard Rock Heals Foundation, the charitable arm of Hard Rock International, with proceeds benefiting American Cancer Society to support breast cancer awareness and research. Photo Credit: Hard Rock Hotel & Casino Atlantic City Funds were raised by the resort’s annual Pinktober initiative. Image: Hard Rock Hotel & Casino Atlantic City President George Goldhoff, joined by Foreigner, presents a check for $164,000 to the American Cancer Society. 9, 2023 /PRNewswire/ - Hard Rock Hotel & Casino Atlantic City raised over $164,000 through their annual Pinktober initiative, ranking the resort nationally as the No.1 fundraising team by the American Cancer Society.
